They came for their weekly Friday lunch from all walks of life: parents and realtors, mortgage brokers and doctor’s assistants, life coaches and flower shop employees. Many represented their own entrepreneurial ventures such as jewelry making, business coaching, spas and health clubs. Regardless of where they came from, they were there for each other, to spend an hour in support and fellowship.

These weekly luncheons are held in five other cities, sponsored by the organization Women Celebrations and attended by both men and women. Each luncheon has a theme that suggests the independence and success to which all people aspire, according to founder Sheryl Lynn. Themes have been as varied as “magnificence,” “confidence” and “work.” At an “applause” themed gathering, each attendee explained to the group why he or she deserved applause.

Members talked about moving from out of state and changing careers, business successes and personal joys. Each of the speakers received heartfelt applause as they took a moment to “stand in their power,” Lynn’s expression for people’s ability to find success and empowerment within themselves.

It was the need to celebrate everyday things that inspired Lynn to create Women Celebrations. Despite success as a mother of three and an entrepreneur, at the end of the day she felt exhausted and disheartened.

“I was not patting myself on the back upon the completion of these marvelous things. And certainly no one else was either,” Lynn said.

In starting Women Celebrations, she created an environment in which support and encouragement played a vital role.

Today, Women Celebrations has a strong presence in northern Florida and more chapters, or “loops,” are appearing across the country. The organization is open to everyone wishing to celebrate their lives, share their experiences with others through positive interaction and build a sense of community.

Are Narcissists addicted to being famous?

Answer:

You bet. This, by far, is their predominant drive. Being famous encompasses a few important functions: it endows the narcissist with power, provides him with a constant Source of Narcissistic Supply (admiration, adoration, approval, awe), and fulfils important Ego functions.

The image that the narcissist projects is hurled back at him, reflected by those exposed to his celebrity or fame. This way he feels alive, his very existence is affirmed and he acquires a sensation of clear boundaries (where the narcissist ends and the world begins).

There is a set of narcissistic behaviours typical to the pursuit of celebrity. There is almost nothing that the narcissist refrains from doing, almost no borders that he hesitates to cross to achieve renown. To him, there is no such thing as “bad publicity” – what matters is to be in the public eye.

Because the narcissist equally enjoys all types of attention and likes as much to be feared as to be loved, for instance – he doesn’t mind if what is published about him is wrong (“as long as they spell my name correctly”). The narcissist’s only bad emotional stretches are during periods of lack of attention, publicity, or exposure.

The narcissist then feels empty, hollowed out, negligible, humiliated, wrathful, discriminated against, deprived, neglected, treated unjustly and so on. At first, he tries to obtain attention from ever narrowing groups of reference (“supply scale down”). But the feeling that he is compromising gnaws at his anyhow fragile self-esteem.

Sooner or later, the spring bursts. The narcissist plots, contrives, plans, conspires, thinks, analyses, synthesises and does whatever else is necessary to regain the lost exposure in the public eye. The more he fails to secure the attention of the target group (always the largest) – the more daring, eccentric and outlandish he becomes. Firm decision to become known is transformed into resolute action and then to a panicky pattern of attention seeking behaviours.

The narcissist is not really interested in publicity per se. Narcissists are misleading. The narcissist appears to love himself – and, really, he abhors himself. Similarly, he appears to be interested in becoming a celebrity – and, in reality, he is concerned with the REACTIONS to his fame: people watch him, notice him, talk about him, debate his actions – therefore he exists.

The narcissist goes around “hunting and collecting” the way the expressions on people’s faces change when they notice him. He places himself at the centre of attention, or even as a figure of controversy. He constantly and recurrently pesters those nearest and dearest to him in a bid to reassure himself that he is not losing his fame, his magic touch, the attention of his social milieu.

Truly, the narcissist is not choosy. If he can become famous as a writer – he writes, if as a businessman – he conducts business. He switches from one field to the other with ease and without remorse because in all of them he is present without conviction, bar the conviction that he must (and deserves to) get famous.

He grades activities, hobbies and people not according to the pleasure that they give him – but according to their utility: can they or can’t they make him known and, if so, to what extent. The narcissist is one-track minded (not to say obsessive). His is a world of black (being unknown and deprived of attention) and white (being famous and celebrated).

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Mistreating Celebrities – An Interview

Granted to Superinteressante Magazine in Brazil

Q. Fame and TV shows about celebrities usually have a huge audience. This is understandable: people like to see other successful people. But why people like to see celebrities being humiliated?

A. As far as their fans are concerned, celebrities fulfil two emotional functions: they provide a mythical narrative (a story that the fan can follow and identify with) and they function as blank screens onto which the fans project their dreams, hopes, fears, plans, values, and desires (wish fulfilment). The slightest deviation from these prescribed roles provokes enormous rage and makes us want to punish (humiliate) the “deviant” celebrities.

But why?

When the human foibles, vulnerabilities, and frailties of a celebrity are revealed, the fan feels humiliated, “cheated”, hopeless, and “empty”. To reassert his self-worth, the fan must establish his or her moral superiority over the erring and “sinful” celebrity. The fan must “teach the celebrity a lesson” and show the celebrity “who’s boss”. It is a primitive defense mechanism – narcissistic grandiosity. It puts the fan on equal footing with the exposed and “naked” celebrity.

Q. This taste for watching a person being humiliated has something to do with the attraction to catastrophes and tragedies?

A. There is always a sadistic pleasure and a morbid fascination in vicarious suffering. Being spared the pains and tribulations others go through makes the observer feel “chosen”, secure, and virtuous. The higher celebrities rise, the harder they fall. There is something gratifying in hubris defied and punished.

Q. Do you believe the audience put themselves in the place of the reporter (when he asks something embarrassing to a celebrity) and become in some way revenged?

A. The reporter “represents” the “bloodthirsty” public. Belittling celebrities or watching their comeuppance is the modern equivalent of the gladiator rink. Gossip used to fulfil the same function and now the mass media broadcast live the slaughtering of fallen gods. There is no question of revenge here – just Schadenfreude, the guilty joy of witnessing your superiors penalized and “cut down to size”.

Q. In your country, who are the celebrities people love to hate?

A. Israelis like to watch politicians and wealthy businessmen reduced, demeaned, and slighted. In Macedonia, where I live, all famous people, regardless of their vocation, are subject to intense, proactive, and destructive envy. This love-hate relationship with their idols, this ambivalence, is attributed by psychodynamic theories of personal development to the child’s emotions towards his parents. Indeed, we transfer and displace many negative emotions we harbor onto celebrities.

Q. I would never dare asking some questions the reporters from Panico ask the celebrities. What are the characteristics of people like these reporters?

A. Sadistic, ambitious, narcissistic, lacking empathy, self-righteous, pathologically and destructively envious, with a fluctuating sense of self-worth (possibly an inferiority complex).

6. Do you believe the actors and reporters want themselves to be as famous as the celebrities they tease? Because I think this is almost happening…

A. The line is very thin. Newsmakers and newsmen and women are celebrities merely because they are public figures and regardless of their true accomplishments. A celebrity is famous for being famous. Of course, such journalists will likely to fall prey to up and coming colleagues in an endless and self-perpetuating food chain…

7. I think that the fan-celebrity relationship gratifies both sides. What are the advantages the fans get and what are the advantages the celebrities get?

A. There is an implicit contract between a celebrity and his fans. The celebrity is obliged to “act the part”, to fulfil the expectations of his admirers, not to deviate from the roles that they impose and he or she accepts. In return the fans shower the celebrity with adulation. They idolize him or her and make him or her feel omnipotent, immortal, “larger than life”, omniscient, superior, and sui generis (unique).

What are the fans getting for their trouble?

Above all, the ability to vicariously share the celebrity’s fabulous (and, usually, partly confabulated) existence. The celebrity becomes their “representative” in fantasyland, their extension and proxy, the reification and embodiment of their deepest desires and most secret and guilty dreams. Many celebrities are also role models or father/mother figures. Celebrities are proof that there is more to life than drab and routine. That beautiful – nay, perfect – people do exist and that they do lead charmed lives. There’s hope yet – this is the celebrity’s message to his fans.

The celebrity’s inevitable downfall and corruption is the modern-day equivalent of the medieval morality play. This trajectory – from rags to riches and fame and back to rags or worse – proves that order and justice do prevail, that hubris invariably gets punished, and that the celebrity is no better, neither is he superior, to his fans.

8. Why are celebrities narcissists? How is this disorder born?

No one knows if pathological narcissism is the outcome of inherited traits, the sad result of abusive and traumatizing upbringing, or the confluence of both. Often, in the same family, with the same set of parents and an identical emotional environment – some siblings grow to be malignant narcissists, while others are perfectly “normal”. Surely, this indicates a genetic predisposition of some people to develop narcissism.

It would seem reasonable to assume – though, at this stage, there is not a shred of proof – that the narcissist is born with a propensity to develop narcissistic defenses. These are triggered by abuse or trauma during the formative years in infancy or during early adolescence. By “abuse” I am referring to a spectrum of behaviors which objectify the child and treat it as an extension of the caregiver (parent) or as a mere instrument of gratification. Dotting and smothering are as abusive as beating and starving. And abuse can be dished out by peers as well as by parents, or by adult role models.

Not all celebrities are narcissists. Still, some of them surely are.

We all search for positive cues from people around us. These cues reinforce in us certain behaviour patterns. There is nothing special in the fact that the narcissist-celebrity does the same. However there are two major differences between the narcissistic and the normal personality.

The first is quantitative. The normal person is likely to welcome a moderate amount of attention – verbal and non-verbal – in the form of affirmation, approval, or admiration. Too much attention, though, is perceived as onerous and is avoided. Destructive and negative criticism is avoided altogether.

The narcissist, in contrast, is the mental equivalent of an alcoholic. He is insatiable. He directs his whole behaviour, in fact his life, to obtain these pleasurable titbits of attention. He embeds them in a coherent, completely biased, picture of himself. He uses them to regulates his labile (fluctuating) sense of self-worth and self-esteem.

To elicit constant interest, the narcissist projects on to others a confabulated, fictitious version of himself, known as the False Self. The False Self is everything the narcissist is not: omniscient, omnipotent, charming, intelligent, rich, or well-connected.

The narcissist then proceeds to harvest reactions to this projected image from family members, friends, co-workers, neighbours, business partners and from colleagues. If these – the adulation, admiration, attention, fear, respect, applause, affirmation – are not forthcoming, the narcissist demands them, or extorts them. Money, compliments, a favourable critique, an appearance in the media, a sexual conquest are all converted into the same currency in the narcissist’s mind, into “narcissistic supply”.

So, the narcissist is not really interested in publicity per se or in being famous. Truly he is concerned with the REACTIONS to his fame: how people watch him, notice him, talk about him, debate his actions. It “proves” to him that he exists.

The narcissist goes around “hunting and collecting” the way the expressions on people’s faces change when they notice him. He places himself at the centre of attention, or even as a figure of controversy. He constantly and recurrently pesters those nearest and dearest to him in a bid to reassure himself that he is not losing his fame, his magic touch, the attention of his social milieu.

Producers make an instant assessment of you in thirty seconds–or less. When you get that coveted call from a producer, you aren’t just *talking* to him: you’re auditioning. You are being screened to be accepted or eliminated as a guest on their show. How can you pass the audition?

Secret #1: Ask Before You Speak

Before you even open your mouth to start pitching yourself and your story to the producer, ask them a simple question: *Can you tell me a little bit about the kind of show you envision?* In other words, ask the producer the angle he is planning to take.

Doing so has two advantages. First, it gives you a moment to overcome the shock and to collect your thoughts.

Second, once you hear the producer’s reply, you can gear your pitch to the type of information he’s seeking. Listen closely to the angle that he’s interested in and tailor your points to it. Publicists often use this technique to get their clients booked on shows. They *get* before they *give* – so they are in a good position to tell only the most pertinent information about their client.

Secret #2: Wow the Producers with Brevity

Follow the advice of jazz musician Dizzy Gillespie: *It’s not how much you play. It’s how much you leave out.* Keep your list of talking points by the phone when you call a producer (or a producer calls you), so you’ll be succinct. You will already have rehearsed your points so that they’ll sound natural and inviting. Be prepared with several different angles or pitches, different ways to slant your information. *Nobody gets on these shows without a pre- interview,* says publicist Leslie Rossman. *Be a great interview but don’t worry about the product you want to sell them because if you’re a great guest and you make great TV, they’ll want you.*

And keep in mind the words of Robert Frost: *Half the world is composed of people who have something to say and can’t, and the other half who have nothing to say and keep on saying it.*

Secret #3: Prove You’re Not a Nutcase

If you area nutcase on the air, the producer will lose their job. What constitutes a nutcase? You may think it’s a positive trait to be enthusiastic (and it is), but anyone who is overly zealous about his passion is considered a nut. Best-selling author and screenwriter Richard Price talks about this phenomenon as *The dangerous thrill of goodness.* He says, *What happens is you can get very excited by your own power to do good.* Don’t get carried away by this thrill.

One way to tell if you’re being too zealous is that you’re hammering your point at top speed with the energy of a locomotive pulling that toot lever non-stop. I remember a man calling me up about how he was single-handedly taking on Starbucks – who, he felt, had done him wrong. He wanted me to promote his cause. While this could have been a great David versus Goliath type story, he was long on emotion and short on facts. Some statistics or figures would have tempered his mania.

But he also never checked in with me to see if he had my interest. By talking loudly and barely pausing for a breath, he appeared to be a man who wouldn’t take direction well. His single-mindedness was off- putting, not engaging.

When you’re talking to a producer speak for 30 seconds or so and then check in by asking, *Is this the kind of information you’re looking for?* Listen for other verbal cues, such as encouraging grunts, or *uh huhs.*

Secret #4: Can You Mark *The Big Point?*

Contributors to the popular radio show *This American Life,* hosted by Ira Glass, have taken to calling the wrap-up epiphany at the end of a story, *The Big Point.* This is the moment that the narrator gives his perspective on the story in an attempt to elevate it from the mundane to the universal.

Another radio personality, Garrison Keillor, is a master at it. He tells long, rambling stories (not good advice for you), then ties up all the story strands in a coherent and satisfying way. As a great guest, you want to illuminate your story with a big standout point that helps the audience see the significance of your story in their world and the world at large. Rather than hitting them over the head with a two-by-four, you want to share your insights with a feather-like touch. By framing your story you alert the producer to the fact that you’re a thinker and can contribute great insights and clarity to a story thus increasing its appeal.

George
This guy seems to be the type who always tried to fit in by standing out- His nickname, Chicken, came from his duty to guard the household chicken.

Bunky
Bunky is the housguest who is known for his crying. He played the “nice guy” card, and we all know nice guys finish last!  Bunky spent most of his time in the house crying, while the people around him tried to manipulate him.  His best friend in the house, Kent,who first judged him, still remains a close friend to him outside the house.  Bunky wants to come back and play the game completely different- and as he says he won’t cry too!

Will
“You think its easy being good-looking?”  Many fans love this guy- why? Because he knows that bad boys are sexy!  He called his game playing ruthless and that he planned to lie from day one. He also claims he pioneered the strategy of being evil. He believes people should vote for him because he has a big ego and he would like to try to mix things up a bit.

Mike
“I am the type of guy you want to hang with instead of buying insurance from.”  Mike boogie was part of the chill town alliance and he states he liked  hanging with the ‘Bratt pack.’  He said his biggest mistake was falling in love with Christa whom he asked to marry on the show, got engaged, and then broke up after the show.  He thinks that being ‘in love’ clouded his judgment and wants to show America how strategic he can be.  Good friends with Evil Dr. Will, he is wanting to step from beyond his friends shadow and take the lead.

Monica
“It’s on” this girl is strong and a true force of female power. She claims she wants to continue to keep it real and for anyone who tries to get in her way to watch out.  She even scares me! A true competitor!

Marcellas
Marcellas was always seen looking at himself in admiration and was quoted saying ” I love looking at myself.”  Marcellas is a fan favorite, as since he was evicted he has worked on “House Calls” making comments on all Big Brother houses since his time.  Him and Amy were two outcasts that were used to being popular until they entered the big brother house, only to be shunned by all.  Marcellas made the mistake of giving up his veto to keep his only friend in the house, in what he refers to as, “a crazy greek tragedy”. Marcellas wants to come back into the house to correct his big mistakes.

Lisa
Lisa- known for her infamous peanut butter bikini- and her quote ” I keep my eyes shut and my mouth open,” was one loud mouth in Big Brother. She is one of the few winners that will attempt to get back into the Big Brother House. This time she wants to come back and play the game although she won the last won she was in.  She is ready to dodge bullets, as a past winner, she has nothing to loose.

Danielle
People either love to hate me, or hate to love me” a controversial player that will try to return to the show. In tonight’s show she reflected in what she called ” real and raw” dairy room sessions where she counted down to her victory.  She also created a secret alliance with Jason that never uncovered landing them both in the top three.  She was so close to winning that the only thing on her mind is “redemption”.

Erika
Erika was really pumped to enter the house in BB4 until she saw her X boyfriend in the shows ex-factor twist. She would like to enter the house and try to win as one of the “good” guys. In BB4 she created a strong alliance with jack, but that alliance was not good enough. She is ready for anything this time and especially ready to redeem herself.

Dana
“I’m soooo pissed off” Dana was known for calling it like it is.  She claims her personality is “spicy.”  She made her biggest mistake early when she switched sides and voted against her alliance only to get voted out in the next round.

Alison
“A Girls got to do what a girls got to do”- Alison, the houseguest everybody hated.  She started off the show seducing all the boys, and in know time she was hated. She said that manipulating men was a part of her strategy as well as telling people exactly what they wanted to hear. She managed to squeak by and win second place, only to be brutally defeated with a 1: 6 vote loss.  She believes that the first looser crap is not good enough for her and is coming back strong with vengeance.

Jase
“That was not from Jesus”  Full of antics he labeled his BB5 crew, the “Four idiot horseman.”  Jase was thrown off guard when he was caught calling out other housguests.  He was a rat on a sinking ship pretty fast! Jase believes all-stars would not be the same without him.  He wants to be back, wearing head-gear… a Born again houseguest.

Michael
Michael “cowboy” – The only cowboy on big brother wants to return. He began his reign in the house acting wild but that was suddenly halted when he found out he had a sister and a father, and his sister was in the house with him! His sob story drove him to the end where he just missed the money. He thinks that when you get that close to the money its the hardest to loose it.  People stated he rode the coattails to the finals, and he is ready to prove he deserves to be the winner.

Nakomis
Nakomis–Jennifer found out that Michael was her brother on the show.  She had her own crafty personality, with new hair styles and poetry.  Her passionate tirade against the producers, the series and reality shows in general, made her a memorable player in big brother.  She states that her relationship with Michael is on and off again today, and that the most painful memory of her eviction was having the single vote that casted her out come from her brother.  She wants to be the snake in the grass in the all stars competition

Diane
“When I want something, I get it.”  Diane is another one who fell in love on Big brother. She became winner Drew’s girlfriend where later Drew chose to take cowboy Michael over her to the voting round. She stated that being with him costed her the game, and that nobody will break her down.  She is also wants to come back in the name of “redemption!”

Howie
Howie made himself known quickly as BUSTO- a man who loves boobies.  He was also always trying to be a JEDI and could be seen with his light sabers on several episodes.  He had a secret partner Janelle.  Howie has made the biggest online appearance creating his own games, starting online chats and promoting his own products.  Howie believes “Big brother without Howie is like a day without sunshine.” He also believes he was the best looking guy on the show.

Kaysar
Kaysar was the first Muslim on Big Brother, and although an extremely nice guy he was also an outcast. According to him, people thought they could take advantage of him, and that he was evicted way too early.  Kasyar, although unpopular on the show has become extremely popular in reality. He appeared on the soap opera “the young and the restless” as well as an appearance in the new show “half and half.” He is know for his quote ” No, I sealed your partners fate.” Kaysar is a hot pick in several big brother fan forums.

Ivette
“Im going to get Cuban on your ass”  She believes that her biggest mistake on the show was choosing the wrong friends and alliances. Often seen on the show as loud and part of the “nerd herd” she wants to ditch those stereotypes and play a different game.

James
“Veto King” James was not well liked on the show. He  claims no one was as feared and as hated as him.  He survived because of his ability to capture the most veto’s in big brother history. James promises that he will return with the same tenacity as before. James is also a favorite in forums all over the web.

Janelle
“Bye Bye Bitches!”The most highly quoted, fun loving, big brother candidate. Most houseguests would also love to see her return.  Although a Tall foxy blonde, Janelle is know dummy and a strong competitor.  She states she will do anything to win…ANYTHING!…

Well what are you waiting for? Vote for your favorites now! Join us at http;//www.morebigbrother.com

Search engines love free traffic exchanges. The incoming and outgoing links they generate is one major thing the search engines are looking for. Plus the rapidly changing content is another reason the search engines love these things. Traffic Exchanges that have more content also generate a higher page rank, and therefore more traffic, and increased memberships.

The key is to find exchanges that are very active and have lots of members. The more members they have, the more potential customers you get looking at your offer and your chances for sales conversions are that much better. But bigger isn’t always better.

We all know clicking on ads in a free traffic exchange can be very boring, monotonous and can take a lot of time. That’s why you need to make the best of your opportunity or you will just be wasting a lot of your time and effort on something that just isn’t working. If you have your own niche website, then you already differentiated yourself from the pack. If you are an affiliate marketer, then you need to make yourself a good splash page to capture the leads attention and get them to click through to your site. This is the key having success with Free Traffic Exchanges.

One way to use free traffic exchanges to your advantage is to join a few at first, and see if your sales pick up. If your sales aren’t doing well, then test out a few more. When you do find a few traffic exchanges that appear to be generating sales for you, then narrow those down until you find the ones that are working. Now concentrate your efforts on those because they’re the ones you want. Things may change and sales may start to fall. You must always be watching your results. If or when sales start falling, it is time to change your splash page or design another one. Always design 2 at a time and measure the results from both. This way you can scrap the ones that don’t get a very good click through and keep the ones that convert.

If you’re going to be using multiple free traffic exchanges, and I recommend that you do, your first priority should be to pick up a multi-tab web browser such as Modzilla Firefox. You can download that free at firefox.com.

Getting free traffic to your website is a lot of work. If you don’t have the money to spend on full blown PPC (pay-per-click) campaigns like Google AdWords, free traffic exchanges are a great way to get the traffic you need to succeed.

If you want to apply online for a 0 apr credit card, you will find the convenience of Internet shopping a great benefit. No need to wait for offers to arrive in the mail or to call various lenders for their current terms and policies. All the information you need is at your fingertips on the computer. The bank credit card offers should be up to date with current interest rates listed and all the policies and terms available to read online.

With new safety features, a bank credit card website is usually secure enough for your personal information that you must include on an application. But always look for the little gold lock symbol in the lower right hand corner of your computer screen to be sure that a site is secure before you enter anything on a form.

Applying online for the best credit card rate is great for people who don’t have a credit history or who haven’t established a good history. These people may not receive credit card offers in the mail and need a place to look for good deals. Also, you can compare rates until you find that 0 apr credit card you’re looking for. This type of card is great for balance transfers. You wind up with one payment instead of several each month, and you get a grace period of anywhere from six to twelve months during which you do not have to pay any interest on either your transferred balances or your new purchases.

But beware. Many lenders offer a 0 apr credit card as an incentive to get you signed up. Be sure to note when this trial period ends; usually after the rate rises you’re stuck paying much higher interest than with most other cards. Remember that you can find a credit card that has lower interest after your trial period ends, so do not stop making notes about cards you like just because you have found your no interest card. You will need another one in less than a year usually.

Some no interest cards even come with cash back rewards. These cards give you a percentage of your purchase amount back each month. So you not only get no interest, but you earn points with every dollar you spend that you can use toward purchasing name brand merchandise, travel perks, and entertainment.

Overall, when looking for a 0 apr credit card or just trying to find the best credit card rate with your credit history, remember to keep trying until you find one that suits all your needs.

With a computer and high speed Internet access, the potential for the home worker to make money online is virtually limitless. When it comes to finding the right home based business opportunity, there are several things to consider. Here are the top five:
1. Are You a Salesperson?
Some people have a natural talent for sales, while others couldn’t sell water to someone stranded in the desert. For the home based worker who has the ability to sell, network marketing may be the perfect home based business. Network marketing typically involves selling products in one or more niche markets, as well as selling the opportunity. Also known as multi-level marketing, network marketing pays commissions based on a percentage of your sales and on the sales of your “downline,” or those you have recruited to sell the product. Each opportunity has its own commission plan, and many pay bonuses on top of commissions.
2. Are You Experienced?
If you have years of experience being a home worker, you probably have a good idea of your strengths and weaknesses. On the other hand, if you’re new to being an entrepreneur, you probably need training. Look for a company that offers the tools and training you need in order to succeed. The type of training you receive can encompass everything from weekly conference calls or webinars (Internet-based seminars), to one-on-one coaching from your upline, to training manuals and other written materials.
3. Are You Internet Savvy?
If you know your way around the Internet and know something about setting up and hosting websites, the possibilities are endless. You can create your own websites, for example, and start generating affiliate revenue and Google AdSense revenue.
If you haven’t the foggiest idea of how to set up and host a website, be sure to find a company you can partner with who will do the heavy lifting. There are many Internet-based opportunities for the home based worker from companies that provide what are called “replicated sites.” They’ll design and host your websites for you, so that all you have to do is work on marketing in order to drive traffic to your site.
4. How Much do You Want to Work?
Before selecting a home based business opportunity, honestly assess how much you want to work. If a stay-at-home mom needs extra money, she may only want to work two or three hours a day. If someone wants to quit the rat race and work full time as a home worker, money for moms simply won’t be enough income. Sometimes a single home based business will provide all of the revenue a person needs, while other times you have to embark on several opportunities to diversify and multiply your revenue streams.
5. How Hands-On do You Want to Be?
Some home based business opportunities require that you be actively involved on a day-to-day basis, either in order fulfillment and customer service or in marketing your websites or businesses. Other opportunities are more passive in nature, in that you have to spend a lot of time initially, but they become self-perpetuating. If you’re a home worker who enjoys being an ongoing active participant, choose an opportunity that requires you to interact with other people. If you prefer to be hands-off, select a business that will basically run itself.

What’s a Feed?
Feeds are a way of sharing content. When you make material from your website available for publishing on other sites, you provide them with a feed. Basically, it’s a code that lets them post your articles and blogs. There are different kinds of code—XML, RSS, Atom, etc.—but essentially they’re all just different ways of accessing a feed.
According to internet expert Sydney Johnston, “The great thing about a feed is everybody wins.” The article writer gains exposure, the reader learns about something of interest to them, and the online seller gets an endless source of pertinent content.
What Can a Feed Do for My Online Business?
Feeds are useful in a number of different ways:
• They Eliminate Spam-filters. They’re 100% opt-in, so readers can subscribe and unsubscribe at will. Feeds are delivered directly to your subscribers, so you don’t contend with filters knocking you out of their inboxes.
• They Provide Free Content. One of the best ways to differentiate your site is to supply readers with interesting material—educate them on topics relating to the product you’re selling. If you sell preschool toys, chances are you don’t want to study child development and write numerous articles on the subject—so find someone else who’s already done that and make their feed available to your customers. The constantly updating, applicable subject matter gives your visitors a reason to keep coming back.
• They Can Improve Your Search Engine Rankings. In the past, search engines were unable to read feeds, but software is now available to translate them into live links the engines can see (check out CyberWS.com). Search engines love fresh, dynamic content, so feeds are ideal. They provide relevant information that updates automatically. Not only do your customers get the facts they’re looking for, but the search engines like your site and give it better position.
• For Affiliate Marketers, They’re an Alternative to Banners. You not only give your customer valuable knowledge, but if they click through and purchase something, you get credit. And unlike with banners, you don’t look like you’re putting up junk ads or spam.
• They Can Increase Your Traffic. Anything you write, you should make available as a feed. When other sites pick it up, it’s free advertising for you—all their traffic is able to click through the feed to your site. So you gain new potential customers you wouldn’t have otherwise.
Feeds on any subject are easy to find. There’s a whole collection of search engines just for feeds, like Plazoo.com and Feedster.com. Says Johnston, “The future of the internet for entrepreneurs is feeds. If people don’t master them, they’re going to get left behind, period.”

Sometimes this is for the better: You’re liberated from your cubicle and free to go where your work takes you.

But sometimes things change for the worse. Productivity suffers when you’re in an unfamiliar place. The way a laptop keyboard cramps your hands is sometimes enough to keep you from getting the job done right.

Here are four technology “must-haves” for the mobile office, plus some tools that can boost your productivity while you’re away.

• The Right Software

It isn’t just downloading the necessary applications onto your laptop or PDA, it’s also knowing whether the programs are suited to a mobile office. Is your email program built for the road or adapted from a bigger application meant for a corporate network? Do the programs work together on your laptop or do they freeze when your processor gets busy?

These considerations can become big issues when you’re travelling. That’s something Tab Stone, a doctor from Los Angeles, knows all too well. He installed a new email program on his laptop before leaving on a recent trip, but it wasn’t suited for mobile use. He had to uninstall it shortly before takeoff, but that disabled his backup email program. That meant he couldn’t download any messages to his PC. “I could not fix whatever was corrupted with either a fresh download or a copy downloaded from the internet,” Stone recalls.

The latest: Contact-management software programs let you integrate data with your PDA, so you can download and synchronise contacts, calendar appointments and notes to your Palm Pilot or Pocket PC. There’s also a web-based version for travellers who either lose their laptops or prefer to work from a desktop at their destination.

What’s next? Look for more integration between applications for wireless users. Contact managers are already assuming the role of email program, address book and database. The next step is making it more accessible to people who are using cell phones or PDAs.

• The Right Hardware

I’m not talking about owning the newest laptop computer. I’m talking about hardware that’s created for life on the road. Let’s face it: A lot of the gadgets on which mobile professionals depend aren’t made with travellers in mind. For example, when Joachim Martin’s laptop battery ran out on a recent flight, a helpful flight attendant offered to recharge it in a “secret” outlet in the back of the plane. “The batteries charged,” remembers the software developer. “But when I got home, they were dead.” The power source had to be replaced. Blame the airline, the battery manufacturer or even the unfortunate business traveller for not knowing better, but this kind of thing happens often. Phone plugs don’t always fit; neither do power outlets. And a lot of the gadgets we rely on are traveller-hostile, impractical or both.

The latest: Some hardware manufacturers are meeting the demand for traveller-friendly hardware with add-ons such as the Stowaway XT Keyboard. I’ve also been impressed with Microsoft’s Mini Optical Mouse, which frees you from the restrictions of your laptop’s finger-cramping pointer.

What’s next? As the convergence between cell phones, PCs and PDAs continues, it wouldn’t surprise me to see devices that offer the ergonomic comfort of a desktop with the portability of a PDA. It won’t come a moment too soon for many road warriors.

• The Right Connections

Connections are everything to the mobile office.

Remember Stone, the doctor without email? He eventually accessed his messages through an unwieldy web connection. Spencer Field, who recently returned from a trip to Melbourne, can also tell you about email trouble. He learned upon arrival that the dial-up numbers to his internet service provider (ISP) didn’t work. “I thought that was probably the end of my online access,” he says. “As a last-ditch effort, I let my fingers do the walking and checked out the Melbourne Yellow Pages for a local ISP.” He found one and signed up for a one-month email account which gave him access to local numbers on his entire itinerary.

It isn’t just internet connections that matter, but also hooking up to other devices such as cell phones, PDAs and laptops. Technologies such as Bluetooth let you communicate with other devices in an office or hotel room without the need for cables.

The latest: According to a recent AT&T study, the top barrier to working from a remote location is access to a high-speed data connection. Fast wireless networks are springing up everywhere — in hotels, airport lounges and coffee shops. And even though Bluetooth got off to a slow start, the concept behind it — which is to lose the wires — is fundamentally sound.

What’s next? It won’t be long before Wi-Fi is as ubiquitous as cellular coverage and a majority of devices are Bluetooth-enabled. That’s good news for those of us who work in a mobile office.

• The Right Web Applications

Web-based applications are so important to the mobile office that I’ve decided to give them their own category, even though they technically belong in the “software” section. The web is one of the most efficient ways for a mobile worker to gain access to a back-office system, intranet or database.

My ISP offers a rudimentary application that lets me check my email from the web. I can’t remember how often I’ve had to use it because my email program failed to work properly. But I do remember the last time. I was stuck at a meeting out-of-town and my email account had sustained a spam attack — thousands of unsolicited messages — that would have taken hours to download. Instead, I logged on to the web and deleted them all in seconds. Were it not for the web application, I would probably still be downloading the spam.

The latest: One of the most innovative Web applications is GoToMyPC , which lets you access the desktop in your home or office through the web. Another useful application for mobile users is web conferencing services such as Microsoft Office LiveMeeting.

What’s next? Expect these applications to become cheaper, more reliable and even more sophisticated.

The number of companies involved in SaaS deployments is doubling in the next 12 months; many of them have experienced pitfalls that could have been avoided with some minor research and planning up-front. While there is a diverse amount of technology and business processes that can be addressed using SaaS, there remains a handful of common tasks that need to be performed at the beginning of your project that will aid in tracking the project’s impact and progress.
Deployment FootprintCreate a UML Deployment diagram early. A Deployment Diagram helps everyone quickly identify what systems and users will be impacted by the change in technology and process. Having the Deployment Diagram exist as a living artifact throughout the lifetime of your project also helps other teams easily asses impact to any new or existing projects.
Project TimelineLeverage your SaaS provider’s experience. Often service providers for SaaS projects will have a library of best-practices that can aid your project management team. Focus on how the SaaS company defines milestones and understand how they project the duration from one milestone to the next. The information the SaaS company provides can be used to build dependencies in your project plan.
Process IntegrationOne of the major benefits to using SaaS is that packaged services are designed to easily integrate with existing technologies and infrastructures. When looking at SaaS applications, make sure there are XML or RMI interfaces. Also, well-documented database schemas great for running ad-hoc queries. Most SaaS vendors provide robust reporting capabilities – just make sure they provide you the documentation to interface with the system.
ROI MilestoneDefine your ROI milestones early. It’s ok if your expectations for cost-savings are all over the place. Your SaaS provider will have financial models that will help your organization forecast cost-savings by using their implementation over using a standard model.
SummarySaaS models can easily reduce your projects costs by double-digit percentages. The key as you gain experience with SaaS is to refine your process in the same way a software development life-cycle will evolve. Additionally, leverage your SaaS provider’s experience and become partners in completing a successful project.

But many salespeople are still use them because that’s all they know. They’re working from that old, ineffective cold calling mindset. And they’re making the same mistakes over and over again.

I’d like to talk about 4 classic cold calling mistakes from the old traditional approach that will put you on the wrong path if you’re not careful.

1. Deliver a strong, enthusiastic sales pitch

People almost always feel “pushed” by sales enthusiasm, especially when it’s coming from someone they don’t know.

You see, a strong sales pitch includes the unspoken assumption that your product or service is a great fit for the other person. But think about it. You’ve never spoken with them before, much less had a full conversation. You can’t possibly know much about them at this point.

So to them, you’re just another salesperson who wants them to buy something. And so the walls go up.

It’s much better to modestly assume you know very little about your prospect. Invite them to share some of their concerns and difficulties with you. And allow them to guide the conversation, rather than your pre-ordained strategy or pitch.

2. Your goal is to always make the sale

When your target in cold calling is to always make the sale, prospects are aware of your agenda. And almost immediately, they’re on the defensive. After all, you’re primarily focused on yourself and the sale – not on them.

In the old traditional mindset, you forge ahead with the hope of getting a sale. You’re coaxing, persuading, and pushing things forward.

But most cold calls break down the moment the other person feels this sales pressure.

Why? Because they don’t know you, and they don’t trust you.

So the sales momentum you’re trying to create actually triggers a backlash of suspicion and resistance. They’re trying to protect themselves from a potential “intruder” with what appears to them as a self-serving agenda.

Instead, you can approach cold calling with a different goal. Your focus can be on discovering whether you’re able to solve a problem for the other person.

When you become a problem-solver, this feels vastly different to the person you’re talking to. You’re not triggering rejection. You’re calling with 100 percent of your thoughts and energy focused on their needs, rather than on making a sale.

3. Focus on the end of the conversation – that’s when sales are lost

If you believe that you lose sales because you’ve made a mistake at the end of the process, you’re looking in the wrong direction. Most mistakes are made at the beginning of a cold calling conversation.

You see, it’s at the beginning that you convey whether you’re honest and trustworthy. If you’ve started out your cold call with a high-pressured sales pitch, then you’ve probably lost the other person in just a few seconds.

When you follow a sales script, strategy, or presentation, then you’re not allowing a natural, trusting conversation to evolve. So the “problem” has been put into motion by your very first words. So the place to put all your focus is at the beginning of the cold call, not at the end.

4. Overcome and counter all objections

Most traditional sales programs spend a lot of time focusing on overcoming objections. But these tactics only put more sales pressure on your prospect, which triggers resistance. And you also fail to explore or understand the truth behind what’s being said.

When you hear, “We don’t have the budget,” or, “Call me in a few months,” you can uncover the truth by replying, “That’s not a problem.”

And then using gentle, dignified language, you can invite them to reveal the truth about their situation.

So move away from the old sales mindset and try this new way of approaching your cold calling. You’ll find yourself being more natural, and others will respond to you in a much more positive way.

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